Welcome To Our Website Grader Instructions Page

Frequently Asked Questions:

If we have not “graded” your website yet – and compared your site to your top 3 online competitors – please contact us and we will be happy to run it for you.

There have been many onsite SEO web graders running around the Internet. We have tried many of them, and especially the most popular ones. There is nothing wrong with these web graders. They do the job they were built to do – which is to give you some help with your onsite SEO.

Many people still struggle to get their websites positioned so that the search engines will categorize them optimally. Yes, we’re talking about rankings. And your rankings in the major search engines is certainly influenced by your onsite SEO. But this is only 30% of the story – according to SEOMoz.org.

So what is the other 70% that drives your search engine rankings? Links. That’s the simple answer – and we all know it. We have studied search engine optimization for many years now and have hundreds of thousands of data points and know that links are what drive your rankings. If so, why are there not more link-oriented web graders? We think that the best webgrader will be one that helps you benchmark your link counts with your competitors.

You want to know how many backlinks you have vs your competition. The people you are trying to beat in the rankings may have more or less – and this is critical competitive intelligence. You also want to know what rankings your competitors have – and how valuable they might be. So in our mind, a great web grader will help you compare your backlink profile and keyword rankings against others in your industry. This is not to take away from the onsite seo web graders – they are fine. We just feel that you also need an off-site seo web grader or you will be missing a big part of the picture.

We bought a list of 2,000,000 websites from all different industries. We were hoping to get a representative sample of many different verticals as we eventually want to allow people to benchmark to specific websites in their industry. We are only about 200,000 websites through the list at this point. So we have not yet enabled the industry benchmarking feature for backlinks and rankings.

On the initial render, this is a true statement. However, we can control this filter.

FAQ’s (Cont.)

No there really is not. Let’s review the calculation of our traffic value score again. First we grab your search engine rankings. For each keyword, we ask Google Adwords to tell us how many monthly searches there are on that keyword. Then we divide the monthly searches / your rank in Google. This value is multiplied by the CPC for that keyword. Here is the math:

** SUM [ (monthly search volume) / (your position in Google) * CPC ] For all Rankings

The result is a type of “traffic value estimate”. Because the value of a conversion varies so much from product to product, we can’t really say there is any one “good score.” But we have added a graph for you to benchmark your score against others in our database.

The x axis is the number of Root Domains linking to your website. The y axis is the number of websites in our database who have this number of Root Domains linking to them. This is a class frequency distribution and is a great visual tool for figuring out how you stack up against a large database of other websites.

These numbers represent your rank in Google on the specific keyword listed on that line. For example, if you have a “6”, it means you are on page 1 for that term – about half way down the page. A value of 31 means that you are on the top of page 4 in Google.

Yes, we believe so. One big risk in keyword research (speaking of SEO here) is that you may pick target keywords that don’t really convert well for your business. For this reason we often recommend running PPC first. However, this can be a problem too as many businesses refuse to explore PPC. You can use our keyword comparison tool to see what your competitors are working on as a way to “reverse engineer your way to the top.”

Not currently. Today the tool is more of a research tool intended for a snapshot view. However, if you move these URLs and competitors into a paid search, social media or SEO campaign, we will track all of this data and present the trends over time.


Monthly Traffic Values
Organic Keyword Rankings
Top Ranking Content
Backlink Scorecard

Do You Have Even More Questions About Your Website Grade?

This is sort of true. We believe the whole value of your monthly traffic value is actually meaningful in the absolute. However, comparing your value to that of your 2 or 3 closest competitors is an excellent idea.

Yes indeed. For example, if you look at the plot of ROOT DOMAINS LINKING vs MONTHLY TRAFFIC VALUE, it is not a straight line. There is a relationship, but it is not a straight line by any stretch of the imagination. I believe the reason for this is the quality of the root domains linking. It’s been said many times before, so I won’t go deeply into this – but quality matters.

Yes, SEOMoz uses a scale that tops out at 100 for Domain Authority. The monthly traffic value has no theoretical limit. And for very big websites, this number can be extremely high. As your rankings move up on valuable terms.

The CPC values are from Google Adwords.

A foot link is just like a normal hyperlink except that it is located in the footer of the website. For many templated websites, this means that by placing the link in a single template, the hyperlink will be visible on hundreds (thousands potentially) of individual pages. This is why we like to look at Root Domains linking more than Total Links to your website as we believe Google discounts subsequent links from the same liking domain.

A “head term” is your big money keyword. It is the keyword that brings you the most volume or converts the best for your business. Every business should be aware of their head term (or perhaps know that they don’t have one) and should be putting the most effort toward gaining high rankings on that head term.

Generally yes. But as stated earlier, not all links are created equally. So you will find situations where sites with fewer linking domains outrank websites with more inbound links.

Some Of Our Happy Clients: