Main Areas of Expertise
What is Inbound Marketing? The term, first coined by Brian Halligan, founder of Boston-based Internet company Hubspot, is simply defined as “marketing focused on getting found by customers.”
The goal is to engage with potential customers using valuable content that they can interact with, “pull” them into a relationship, earn their trust, and then receive their permission to market to them. Think of a magnet …
This flips traditional marketing (outbound marketing) on its head. That’s where our expertise comes into play…
Google May Hate Your Website
We help you avoid the #1 mistake most websites make so that you will be liked by Google in no time.
We help improve the ranking of your site on search engines’ unpaid search results pages for search queries related to your business.
Have immediate impact, eliminate printing and mailing costs. Track redemption rates.
Commitment to You
In all our work we adhere to the highest professional standards one should expect from a confidential advisor.
Traditional marketing is all about “finding customers.” Outbound marketers will focus on “pushing” a message into a crowd over and over again in an effort to interrupt whatever they are doing so as to gain their attention. They spray advertising across TV, print, cold-calling, trade shows, direct mail, email campaigns, etc. and then pray that potential customers will respond to it. We are bombarded with over 2,000 of these interruptions every day. Think of a sledgehammer.
This spray-and-pray approach does, to some degree, get a marketing message out there but these techniques have become less effective and more expensive. Thanks to technology like Caller ID, TiVo, email spam filters, and things like RSS, advertising is being dramatically affected.
Does engagement marketing take more effort than interruption marketing? Yes. Will the permission-based sales cycle be longer? For sure. Will the customer who you market to with relevant content be a better customer in the long run? Without a doubt. Is Pull-Marketing empowering for a small business? Absolutely!
One of the best ways to engage a person, create a better customer experience and build trust, is by using mobile marketing:
** Mobile is a two-way dialog (vs. One-way communication)
** Mobile helps build a relationship (vs. “Telling and selling”)
** Mobile is less expensive than traditional marketing
** Mobile can help customers find you (vs. “Buying your way in”)
** Mobile is interesting, informative, and valuable (vs. Irrelevant or intrusive)
** Mobile is measurable (vs. Difficult to measure)
A properly executed mobile campaign will build confidence between the consumer and the company. It will show that the business is not just interested in an immediate sale but is interested in an ongoing relationship with this customer.
Our Website design packages incorporate “Responsive” WordPress Theme-based designs. Our professional Web design services are user-friendly, functional, content-driven and easy to maintain. Our packages include several services including:
** Installation, Configuration and Customization
** Graphic Design and Mockups
** Contact Forms
** Footer Design and Optimization
** SEO Plug-ins and Optimization
** Email Installation and Configuration
** Website Backup, Migration and Installation
** And many others.
In addition to our Web Design Packages, we also offer Social Media Blueprint and Logo Design packages. And of course, being a Mobile Marketing Agency, we are very sensitive to the fact that Smartphone users are now accessing the Internet more than PC users … that is why we also offer Mobile “Specific” Web Design packages.
Have you ever asked yourself why your business does not show up on the first page of the results of search engines like Google® or Bing™, Yahoo!®? Many businesses that do show up high on searches have specifically tailored their websites to get found by these engines … and, as a result, get found by the people who use search engines every day to do research and make purchasing decisions.
SEO (Search Engine Optimization) is the process of improving the ranking of your web pages on search engines’ unpaid (or organic) search results pages – such as on Google, Yahoo and Bing – for search queries related to your business, brand, product or service.
With Google as the leading search engine, effective SEO involves a deep understanding of Googles’ intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Googles’ best practices … which means exceeding the standards of Bing and Yahoo.
Our Founder is the only one that works on our client’s Brand Development (and he has over 30 of experience) so this is always top-of-mind when we do anything. Your brand is the foundation upon which your entire organization and marketing campaigns are built.
Today your brand is shaped by the words and actions of employees, customers, prospects and others on the web. It is defined by experiences and perceptions, and clearly identifies what makes your organization different.
These differences are what fuel your inbound marketing strategy and help you connect with the audiences that matter most.
Local Business Listing Optimization continues to make a big impact on traffic (and commerce) both online and in the real world. With online search engines continuously improving their algorithms to provide the most relevant search results based on a user’s location, we want our clients to be visible on local listings … with optimized content, reviews and check-ins.
Local search results, via search engines and local listings, are more geographically relevant and thus, more targeted. Mobile Marketing Helper can help apply Local Search Optimization to clients who provide products and services targeted only to a specific area.
We maintain a list of national, state-wide, county directories, marketplaces and verticals, down to the town or city level and we continue to do research for additional placements to boost your local visibility.
Our Services Guide
Why Pick Us
We have a proven track record with 180+ Business Categories.
Entrepreneurs are our heroes!
We have been leaders in "Mobile" since 2010.
Jedi Marketing thrives on solving problems which almost appears to come effortlessly to them. However, I know it’s through in-depth understanding of the core issues that enables them to develop and blaze new trails for others to follow.
Jedi has a unique gift to identify solutions and create processes that consistently generate short term ‘pops’ to the bottom line translating into sustainable growth… Their ability to bring calm & order to the chaotic is absolutely amazing to behold.
I feel very fortunate to have had Jedi Marketing involved with my company! They have been total professionals with a special understanding of the needs of their clients … Their knowledge of marketing and branding has made them an invaluable asset.