The New Mobile Marketing Ecosystem
With the massive growth in Smartphone and mobile device usage, a premium Mobile Website helps businesses engage with their customers on-the-go.
Action-based NFC tags allow customers to instantly engage with a business via mobile web, phone, social media and more, all with the tap of a Smartphone.
Leverage mobile coupons, loyalty cards, stored value cards, digital stamp cards, event tickets and more, all managed from a customer’s Mobile Wallet.
Provide real-time push notifications and promotions automatically to customers who pass a physical iBeacon at a business location.
The New Era In Mobile Marketing
Implications Of Mobile Marketing (as of May 2013):
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their devices. 67% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.
Smartphones have transformed consumer behavior. Mobile search, video, app usage and social networking are prolific. Smartphone users are multi-tasking their media with 82% using their phone while doing other things such as watching TV (53%).
Implication: Extending advertising strategies to include mobile and developing integrated cross-media campaigns can reach today’s consumers more effectively.
Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.
Implication: Ensuring that clickable phone numbers appear in local results and leveraging location based services on mobile make it easy for consumers to connect directly with businesses.
Smartphones have changed the way that consumers shop. Smartphones are critical shopping tools with 77% of users having researched a product or service on their device. Smartphone research influences buyer decisions and purchases across channels. 46% of smartphone users have made a purchase on their phone.
Implication: Having a mobile-optimised site is critical and a cross-channel strategy is needed to engage consumers across the multiple paths to purchase.
Smartphones help advertisers connect with consumers. Mobile ads are noticed by 89% of smartphone users. Smartphones are also a critical component of traditional advertising as 56% have performed a search on their smartphone after seeing an offline ad.
Implication: Making mobile ads a part of an integrated marketing strategy can drive greater consumer engagement.
5 Ways to Use Mobile to Your Advantage